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師資簡介

徐暄淯
徐暄淯世新大學公共關係暨廣告學系專任助理教授
  • 國立中央大學資訊管理博士 
  • 數位行銷、線上社群、數量方法分析、服務創新 
  • 2236-8225 ext. 83241 
  • hyhsu@mail.shu.edu.tw 
  •  

|專業證照|

1. Google數位學程-基礎數位行銷證書

2. 企業電子化資料分析師 (巨量資料處理與分析)

3. SAP ERP Consultant Certification國際認證

4, 中華企業資源規劃學會ERP企業規劃師

5. 中華商務​職能發展協會網路行銷企劃師乙級

6. 企業電子化人才能力鑒定-企業電子化助理規劃師 (電子商務及企業電子化)

 

|研究著作|

1. Chang, N. C. and Hsu, S.H.Y. (2019, Accepted) “A comparison of the learning outcomes for a PBL-based information literacy course in three different innovative teaching environments,” Libri - International Journal of Libraries and Information Studies. (SSCI)

2. Hsu, H.Y., Liu, F. H., Tsou, H. T., and Chen, L. J. (2019) “Openness of technology, top management support, and service innovation: A social innovation perspective,” Journal of Business & Industrial Marketing, 34 (3), 575-590. (SSCI)

3. Lin, K.Y., Wang, Y.T. and Hsu, S.H.Y.* (2017) “Why do people switch mobile platforms? The moderating role of habit,” Internet Research, 27 (5), 1170-1189. (SSCI)

4. Hsu, S.H.Y. and Yen, H.J.R. (2016) “Predicting good deeds in virtual communities of consumption: The cross-level interactions of individual differences and member citizenship behaviors,” Internet Research, 26 (3), 689-709. (SSCI)

5. 張乃貞、徐暄淯,「問題導向學習融入資訊素養與倫理創新教學之研究」,教育資料與圖書館學, 2016年,第53卷,第2期,頁171-209。(TSSCI)

6. Tsou, H. T., Chen, J. S., and Hsu, H. Y. (2016) “Learning for customization capability through agility: The case of IT industry,” Journal of Information Management, 23 (2), 155-186. (TSSCI)

7. Yen, H.R., Hu, P.J., Hsu, H.Y., and Li, E.Y. (2015) “A multilevel approach to examine employees’ loyal use of ERP systems in organizations,” Journal of Management Information Systems, 32 (4), 144-178. (SSCI)

8. Tsou, H.T. and Hsu, S.H.Y.* (2015) “Performance Effects of Technology–organization–environment Openness, Service Co-production, and Digital-resource Readiness: The Case of the IT Industry,” International Journal of Information Management, 35 (1), 1-14. (SSCI)

9. Tsou, H. T., Cheng, C. C., and Hsu, H.Y. (2015) “Selecting business partner for service delivery co-innovation and competitive advantage,” Management Decision, 53 (9), 2107-2134. (SSCI)

10. Yen, H.R., Wang, W.K., Wei, C.P., Hsu, S.H.Y., and Chiu, H.C. (2012) “Service Innovation Readiness: Dimensions and Performance Outcome,” Decision Support Systems, 53 (4), 813-824. (SCI)

11. Yen, H.R., Hsu, S.H.Y., and Huang, C.Y. (2011) “Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption,” International Journal of Electronic Commerce, 15 (4), 89-120. (SSCI)

12. Hsu, H.Y. and Tsou, H.T. (2011) “Understanding Customer Experiences in Online Blog Environments,” International Journal of Information Management, 31 (6), 510-523. (SSCI)

13. 徐暄淯*、葉玉青、嚴秀茹,「探討虛擬消費社群之成員參與行為與其前因 」,資訊管理學報, 2011年,第18卷,第4期,頁43-69。(TSSCI)

14. 晁瑞明、徐暄淯、葉逸萱、林妙冠,「主要客戶管理探究知識密集服務產業工作者之數位學習成效研究-以知識分享型態、神迷經驗、人才績效構面觀點分析」,電子商務學報,2004年,第6卷,第1期,頁27-52。(TSSCI)

 

  

 

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